The Optimove Awards honor the brands, teams, and individuals who master Data Power, Creative Power, and Optimization Power to redefine CRM excellence.
Nominations for the 2026 awards are now open! Join us as we celebrate the most innovative marketing strategies of the year live at Optimove Connect 2026.
Nominations for the 2026 Optimove Awards have officially closed. Join us on March 11 at Optimove Connect 2026 as we reveal this year’s winners.
The Best Use of Optimization Power award celebrates the brand that puts AI and experimentation at the heart of its marketing engine. It recognizes excellence in always-on testing and automated decisioning that continuously improves what customers receive, from message and timing to journey performance. The winner proves what’s possible when optimization becomes self-improving at scale.
The Best Use of Data Power award celebrates the brand that most effectively transforms customer data into marketing impact. It recognizes excellence in making data accessible, actionable, and consistently used to guide smarter decisions, powered by a complete, 360-degree customer view.
The 2026 Shortlist:
BetJets
Musti Group
Blain’s
The Best Use of Creative Power award celebrates the brand that turns insight into standout execution. It recognizes excellence in delivering creative that feels timely, relevant, and consistent across channels—scaling personalization without losing the spark. The winner proves how powerful marketing becomes when creativity leads the experience.
The 2026 Shortlist:
DoradoBet
DAZN
SodaStream
It recognizes excellence in always-on testing and automated decisioning that continuously improves what customers receive, from message and timing to journey performance.
The 2026 Shortlist:
Stoiximan
DoradoBet
Sephora
We all have our time to shine. Sometimes, as team players, we don’t just play our part – we step up, lead, and raise the standard for everyone around us. Whether it’s driving a bold vision from the top or making the decisive moves that turn strategy into real impact, these individuals are what separates great from truly exceptional. The Individual Awards recognize the leaders and standout marketers who make that difference.
The Positionless Marketer of the Year award celebrates the marketer who embodies Positionless Marketing, bringing together data, creativity, and optimization to drive real results. This award honors an individual who turns insight into action and consistently delivers meaningful impact across marketing. The winner proves what’s possible when one marketer is empowered to think and execute without boundaries.
The 2026 Shortlist:
Caroline Mencarini, Flutter Brazil
Timothée Guerin, GOAT
Karin Svirsky, Tango
The CRM Executive of the Year award honors a CRM and marketing leader who champions Positionless Marketing at the highest level. This award recognizes an executive who drives meaningful business growth by transforming how their organization approaches CRM, aligning teams, elevating strategy, and enabling marketing to move faster and perform better. The winner sets the vision and builds the conditions for modern marketing excellence to thrive.
The 2026 Shortlist:
Asadul Shah, Caesars
Monika Newbound, Entain
Patrick Duffy, bet365
We all know it takes a village to raise just one campaign, let alone tens, hundreds, or thousands! CRM marketers excel when individuals and teams are perfectly aligned and the marketing ecosystem works as a well-oiled machine. The Team Award category reminds us that as a team, we are greater than the sum of our parts.
This award honors the team that best embodies the essence of Positionless Marketing. It celebrates a unified group that has moved beyond traditional departmental boundaries, seamlessly blending data, creative, and execution into one high-velocity unit. The winner represents the gold standard of modern marketing, demonstrating how a team can integrate its entire Martech ecosystem to operate with zero friction and maximum agility.
The 2026 Shortlist:
Entain
Kaizen Gaming
Apuesta Total