Revisit the 2024 Optimove Connect Agenda
Optimove Connect brings together keynote speakers, customer stories, and Optimove experts, to share their knowledge, expertise, and insights. Take a look at the 2024 agenda below and imagine what Connect 2025 will have in store for you!

Thought Leadership

Industry leaders share their perspectives on the future of customer-led marketing. Who are these sessions for? Everyone

Customer Spotlight Track

Customers share real-world experiences and success stories of working with Optimove. Who are these sessions for? Everyone

Maximizing Optimove Track

Optimove experts show you how to get the very best out of the platform, with practical advice and insightful use cases. Who are these sessions for? Optimove users

Strategic Spotlight Track

Discover customer-led strategies and research based on 3,000+ monthly hours of experience. Who are these sessions for? Everyone

Executive Roundtables

Join senior executives from companies like yours to compare notes, discuss challenges, and explore the future. Who are these sessions for? Senior Executives

Day 01

20 March

Day 02

21 March

Session type:
Who is it for:

09:00 – 10:00Networking Square

Registration and Morning Coffee

10:00 – 10:15Heptagon Hall

Opening Words

Rony Vexelman, VP Marketing, Optimove

10:15 – 10:45Heptagon Hall

The Position-less Marketer

Thought Leadership Everyone

Walled gardens. Cookie deprecation. Third-party data regulation. AI advancements. Customer expectations. All these have changed at breakneck speed leaving those who resist change behind.

But what are those who are leading the pack doing differently? How are they leveraging customer data and insights to overcome these challenges? And in what ways are they introducing AI to their marketing workflows to craft personalized customer experiences that maximize lifetime value?

Join Pini Yakuel, Optimove’s Founder and CEO, for his take on the current state of Customer-Led Marketing and what the future holds for the industry as a whole.

Pini Yakuel, CEO & Founder, Optimove

10:45 – 11:25Heptagon Hall

Optimove 2025: How Customer-Led Marketing will Evolve

Thought Leadership Everyone

Since its inception in 2012, Optimove has empowered marketers to start marketing programs from their customers rather than just a campaign or product. And, in the past 18 months this has accelerated. From acquiring a mobile marketing platform (now OptiMobile) and a digital experience platform (now Opti-X) to the rise of generative AI, Optimove has changed for the better. But we aren’t done yet.

Join Shai Frank, Optimove’s SVP of Product and General Manager for the Americas, for a riveting peek into both the immediate and mid-term future of Optimove’s product portfolio,

Shai Frank, GM, SVP Product, Optimove

11:35 – 12:05Heptagon Hall

DAZN's Evolutionary Journey: The Building Blocks of Smarter Targeting

Customer Spotlight Everyone

Andrew Stuart, Senior CRM Manager, DAZN Group

11:35 – 12:05Triangle Hall

Discovering Customer Insights with the Customer Explorer

Maximizing Optimove Optimove Users

Often called the “Unsung Hero” of Optimove, the Customer Explorer has so much more to offer than what meets the eye. Mastering it is the key to creating a personalized marketing strategy that converts, retains, or reactivates your customers.

With the Customer Explorer you can go from identifying changes in customer behavior over time, to learning about customer trends, and all the way to understanding individual customers. Join this session to uncover how you can effortlessly construct custom segments to discover powerful customer insights that jumpstart impactful and personalized campaigns.

Key Takeaways

  • Know how to maximize the Customer Explorer’s flexibility to discover powerful customer insights.
  • Learn how to perform deep analyses of your customer base directly within Optimove.
  • Discover how to better understand your customers and validate hypotheses about them.

Anastasia Shenkar, Customer Success Manager, Optimove
Claire Kendall, Customer Success Manager, Optimove

12:15 – 12:45Heptagon Hall

Beyond the Single Channel: Why Multichannel Marketing Pays

Strategic SpotlightEveryone

Multichannel marketing is key to providing personalized experiences to customers. However, for them to be impactful, multichannel strategies must be more than just using the same message across every channel.

Join this session to gain insights into mastering effective multichannel communication strategies. From understanding channel preferences, to leveraging data-driven insights to inform successful strategies, and all the way to implementing machine learning models for channel optimization.

Key Takeaways

  • Learn from real-world marketing examples of successful multichannel marketing programs.
  • Know how to use customer data to determine the ideal channel mix for your marketing strategy.
  • Discover the power of machine learning models for multichannel campaign optimization.

Tomer Aronheim, Strategic Services Team Leader, Optimove
Lyrie Harel, Strategic Services Team Leader, Optimove

12:15 – 12:45Triangle Hall

Discovering Opti-X: Personalizing Digital Experiences the Optimove way

Maximizing Optimove Optimove Users

Personalization efforts can often be siloed and hindered by disconnected platforms and processes operated by different teams. Customers however don’t recognize these internal barriers and expect seamless and consistent experiences whether initiated on-site/in-app or via marketing channels.

Join this session to see how Opti-X, Optimove’s Digital Experience Platform, creates personalized customer interactions by leveraging Optimove’s CDP to drive the customer experience across all touchpoints with relevant and timely content.

Key Takeaways

  • Know how Opti-X leverages all of your customer data to best understand your customers and their interests.
  • Learn how content personalization can be leveraged across any channel.
  • Discover best practices for seamless cross-functional usage of Opti-X’s personalization tools.

Rob Davis, Director of Personalization Technology, Optimove
Matthew Gilbery, Director of Personalization Offering, Optimove

12:45 – 14:00Networking Square


12:45 – 14:00Circle Hall

Executive Roundtables

Executive Roundtables Senior Executives

Executive Roundtable Topics

  1. Leveraging AI for Personalization in CRM Marketing
  2. Measuring ROI and Success Metrics in CRM Marketing
  3. Optimizing Player Journeys for Uplift and Retention
  4. Effective Segmentation and Personalization Across Channels
  5. AI Integration Across Organizations and Emerging Technologies
  6. Real-Time Marketing Strategies and Multi-Channel Campaigns

14:00 – 14:40Heptagon Hall

Panel: Exploring Winning Retention Marketing Strategies

Customer Spotlight Everyone

Optimove’s 2023 Consumer Fatigue Survey found that 66% of consumers want fewer marketing messages, and 27% feel they are bombarded by marketing messages. In this reality, traditional non-personalized, batch-and-blast retention marketing just won’t cut it.

Keeping your customers coming back requires creating personalized customer experiences at scale.

Experiences that can only be created by marketing teams “starting with the customer,” thus unlocking the potential for customer hyper-segmentation and building connections with each customer on their own terms.

Join this riveting panel discussion to hear how leading brands are driving customer retention with personalized marketing strategies that start with the customer.

Erik Holt, VP Channels, Optimove

Marcel Martins, Head of Digital, Grupo Soma
Lydiane Ardry, Senior CRM Manager, Betway Group
Stanislaw Solon, Senior CRM & Loyalty Manager, Betfan

14:50 – 15:20Heptagon Hall

Driving Growth with Customer Engagement: Kaizen Gaming’s CRM Marketing Journey

Customer Spotlight Everyone

Discover firsthand how Kaizen harnesses the power of Optimove to craft personalized experiences, cultivate lasting customer relationships, and chart a course towards sustained success in the dynamic landscape of online gaming.
Join Kaizen Gaming’s Head of Customer Lifecycle Management, Konstantinos Chelakis, as he unveils the company’s transformative journey in leveraging Optimove to drive unprecedented growth through customer engagement. Konstantinos will share Kaizen Gaming’s CRM marketing evolution, exploring how Optimove empowers targeted engagement strategies during major events and ongoing campaigns. Gain exclusive insights into Kaizen’s future roadmap for Optimove, illuminating how this partnership will fuel their expansion plans and elevate their competitive edge.

Konstantinos Chelakis, Head of Customer Lifecycle Management, Kaizen Gaming

14:50 – 15:20Triangle Hall

Please touch! Maximizing Optimove’s Marketing Attribution

Maximizing Optimove Optimove Users

How much did each marketing campaign contribute to your customers’ response? Knowing the answer to that question could be the difference between hitting your next goal or missing it completely. Finding that answer is the driving engine behind Optimove’s marketing attribution capabilities.

Join this session to discover how you can maximize Optimove’s marketing attribution suite. From leveraging a test and control methodology, to understanding campaign uplift, and all the way to learning about multi-touch attribution within the platform.

Key Takeaways

  • Know how to understand the uplift of your campaigns and what it says about a campaign’s impact on your customers’ behavior.
  • Learn best practices to analyze campaigns within Optimove.
  • Discover the newly released Streams multi-touch attribution report and how it helps you understand the value of each campaign along your customers’ journey.

Shani Sheleg, Customer Success Team Leader, Optimove
Alice Andreo, Customer Success Manager, Optimove

15:20 – 15:50Networking Square

Afternoon Coffee

15:50 – 16:30Heptagon Hall

Panel: Marketing Across the Customer Lifecycle

Customer Spotlight Everyone

Attending this expert panel discussion will have you walking away with sophisticated strategies and insights to connect with customers.

Personalized customer communications are based on recognizing the different marketing messages and strategies that work best at different stages of the customer’s journey with a brand.

In fact, Optimove’s 2023 Holiday Shopping Survey found that customers expect brands to know where they are in the journey. The survey revealed that a significant 72% of consumers expect retailers to provide personalized recommendations.

In this session you will see first-hand the power and effectiveness of Customer Lifecycle Marketing.

Varda Tirosh, Chief Customer Officer, Optimove

Giulia Diomampo, Head of CRM & Loyalty, Space NK
Dimitrios Mpekos, CRM Director, Novibet
Aleksandar Vignjević, Head of Global Digital Natives EU, Infobip

16:30 – 17:15Heptagon Hall

Converted – The Data Driven Way to Win Customers' Hearts

Thought Leadership Everyone

The marketing approach of most businesses is short-sighted—focusing too heavily on the point-of-purchase, and trying too hard to understand what everyone likes, rather than identifying and serving their best customers. But success doesn’t come from trying to appeal to everyone; in fact, 80% of revenue comes from cultivating 20% of the customer base. When it comes to driving profitable growth in the long-term, customer lifetime value can no longer be ignored.

In his debut book Converted, Neil Hoyne asks: what if you establish your business around long-term relationships with customers, using data to understand who the best customers are and what they want to buy, and then building around them? This accompanying talk shows you how to do just that, starting by shifting away from a transactional mindset to a relationship-based one. With a new mindset, you can begin to gather, interpret, and use data to grow the bottom line in a different way, says Hoyne.

Clear, non-technical, and filled with sharp insights gleaned from Hoyne’s decades of work in the field, this presentation is for anyone looking for a growth strategy that will propel their business forward with unambiguous results.

Neil Hoyne, Chief Strategist, Google

17:15 – 17:30Heptagon Hall

Closing Day 1

Rony Vexelman, VP Marketing, Optimove

17:30 – 20:30

Connect & Cocktails

Join us following an eventful first day at the conference at One Hundred Shoreditch Rooftop, where the evening breeze sets the perfect tone for meaningful connections. Unwind, sip on expertly crafted cocktails and enjoy fantastic company against the backdrop of breathtaking panoramic views of East London. A fantastic opportunity to connect, relax and revel in the city’s skyline. Transportation provided from the conference venue.

Session type:
Who is it for:

09:00 – 09:30Networking Square

Morning Coffee

09:30 – 10:15Heptagon Hall

The Future of Customer-Obsessed Marketing

Thought Leadership Everyone

Martech spending has reached new heights, but productivity is in decline. Overzealous SaaS licensing and non-integrated point solutions slow human innovation. Creativity and strategy can recalibrate the tech mess, lift brands out of this rut, and help them take advantage of new capabilities like generative AI.

But sustainable growth relies on a martech strategy that’s deeply rooted in customer understanding, with a focus on differentiated customer experiences versus campaigns and conversions. Those that don’t take this path will be lost in a sea of tech-fueled commoditization.

Join this session to learn how marketing leaders can maximize the value of their martech investments and stay ahead of industry forces that accelerate change.

Rusty Warner, Vice President and Principal Analyst, Forrester

10:15 – 11:00Heptagon Hall

Panel: Marketing in the Light of GenAI

Customer Spotlight Everyone

Explore the seismic shift in marketing ushered in by generative AI technologies like ChatGPT. This panel delves into how marketers are adapting in a landscape defined by data analytics, integrated platforms, automation, consumer-centricity, agile methodologies, and continuous learning. Discover how marketers transcend traditional roles, embracing agility and expertise over hierarchy, to drive innovation and effectiveness.  
Learn how this evolution propels companies towards greater engagement and success in the dynamic digital realm. Join us as we unpack the transformative power of GenAI and chart a path towards a future where marketers thrive through ingenuity and adaptability. 

Rony Vexelman, VP Marketing, Optimove

Mantas Ratomskis, Head of Product Marketing, Kilo Health
Paul Sephton, Head of Brand Communications, Jabra
Eduardo Dos Remedios, VP of iGaming at Symphony Solutions

11:10 – 11:40Heptagon Hall

How Scientific Games Uses First-Party Data to Optimize Paid Media Efficiencies for Lotteries

Customer Spotlight Everyone

Join Jessica Fritz, Sr. Manager, Digital Growth Marketing at Scientific Games, as she unveils their innovative approach to leveraging first-party data for optimizing paid media efficiencies in the realm of lotteries. In this illuminating session, Jessica will navigate through a series of compelling case studies showcasing the transformative impact of Optimove’s segmentation capabilities on digital advertising, particularly within the Meta ecosystem. Gain actionable insights into the strategic deployment of first-party data for hyper-targeted advertising campaigns. Explore real-world examples of how Scientific Games harnesses the power of data-driven digital marketing to drive tangible results and unlock new dimensions of success in lottery marketing.

Jessica Fritz, Sr. Manager, Digital Growth Marketing, Scientific Games

11:10 – 11:40Triangle Hall

Going Mobile with OptiMobile

Maximizing Optimove Optimove Users

When used correctly mobile marketing can be the most effective tool to engage your customers. However, to maximize its impact, you need to have the right tools and a unified strategy.

Join this session to see how you can create powerful mobile marketing strategies with OptiMobile, Optimove’s Mobile Marketing Suite. From making the most out of Mobile Push Notifications, to combining mobile channels into a cohesive strategy, and all the way to using it to re-engage inactive audiences.

Key Takeaways

  • Know what are the key components of engaging Mobile Push Notifications
  • Learn how to combine and maximize mobile marketing capabilities such as Push Notifications, In-App Messaging, and Deferred Deep Linking.
  • Discover how to create powerful mobile marketing strategies for PWAs with Web Push Notifications.

Mark Petrie, Director R&D, Optimove

11:50 – 12:20Heptagon Hall

The Marketplace to DTC Journey: Unleashing Lifetime Value with Customer Engagement Innovations by Jabra

Customer Spotlight Everyone

Join Paul Sephton, Head of Brand Communications at Jabra, as he shares how the world-leading company turns third-party purchases into DTC success, maximizing customer lifetime value through innovative customer engagement. Discover how they leverage product registration of products purchased on platforms like Amazon to build relationships, influence satisfaction, and cross-sell products. Gain actionable insights to enhance your own customer engagement strategies, driving revenue growth and navigating the shifting dynamics of modern commerce.

Paul Sephton, Head of Brand Communications, Jabra

11:50 – 12:20Triangle Hall

Acquiring Better Customers with Optimove

Maximizing Optimove Optimove Users

Customer acquisition is becoming increasingly difficult and expensive with traditional strategies such as relying on third-party platforms and data are no longer an option. New and improved acquisition strategies rely on first-party data to acquire better customers. Those that will stay longer, have higher lifetime value, and lead to a flywheel of supercharged customer acquisition.

Join this session to discover how Optimove can help acquisition teams acquire better customers. From helping you to better understand the value of customers acquired by different channels and campaigns, to identifying high-value customers for acquisition, and all the way to creating online experiences that optimize conversion.

Key Takeaways

  • Know how to leverage Optimove to understand the value of each of your acquisition channels and strategies.
  • Learn how Optimove can help you identify and target higher value customers.
  • Discover the tools at your disposal to optimize customer acquisition across channels.

Jonathan Riftin, Director of Customer Success, Optimove
Rhys Davies, Customer Success Manager, Optimove

12:20 – 13:20Networking Square


13:20 – 14:05Heptagon Hall

Panel: Digital Personalization: Standing on the (Cutting) Edge

Customer Spotlight Everyone

In this panel, you’ll hear cutting edge technologies and approaches to marketing and CX personalization being used by top marketers.

Optimove’s 2023 survey of 221 senior B2C marketing executives found that 63% of them planned to increase their investment in scaling personalization throughout the year. But what exactly does scaling personalization mean? And how do you make investments pay off?

Simple merge tags in marketing messages are no longer enough. You will see firsthand how leading brands in personalization have gone from a personalization that “tell” their customers that they know them, to a personalization focused on helping customers complete their next step.

Join this session to be inspired on ways to bring your personalization strategy to the cutting edge.

Eddie Patzsch, VP Revenue, Growth Verticals, Optimove

Maria Grigorova, Head of CRM & Personalization, Rank
Katharina Gasch, Senior CRM Manager, Air up
José Pedro Miranda, eCRM Lead, Fontem

14:15 – 14:45Heptagon Hall

Overcoming the One-Timer Cliff: Marketing Plans that Keep Your Customers Coming Back

Strategic SpotlightEveryone

In today’s competitive business landscape, retaining customers is essential for sustained growth. However, most businesses struggle to overcome the ‘one-timer cliff’ phenomenon, where a customer makes a purchase once and is never seen again.

Join this session to delve into actionable strategies and creative approaches used by industry leaders to turn their one-time customers into loyal buyers. This session will cover turning customer insights into customer-led marketing initiatives, incorporating customer feedback into marketing plans, and building loyalty programs that foster lasting relationships.

Key Takeaways

  • Know what you can do tomorrow to convert more one-time customers into loyal buyers
  • Learn how leading brands are overcoming the “one-timer cliff” phenomenon
  • Discover innovative ways to use zero- and first-party data in your marketing campaigns

Punal Shah, Director of Strategic Services, Optimove

14:15 – 14:45Triangle Hall

Optimizing your Marketing with Optimove’s AI Tools

Maximizing Optimove Optimove Users

AI optimization tools are more prevalent than ever before. Lucky for you, Optimove was built with AI capabilities at the center of it, making it possible to optimize your marketing strategies and campaigns like no other.

Join this session for a deep dive into the powerful AI capabilities within Optimove. From understanding when and how to use them, to learning their strengths, and all the way to knowing how they can maximize your marketing impact.

Key Takeaways

  • Know what Optimove’s AI capabilities are
  • Learn from use cases how Optimove’s AI can help improve your current campaigns and strategies
  • Discover how to test and measure the success of Optimove’s AI orchestration capabilities

Liat Czerwonagora, Customer Success Team Leader, Optimove
Georgina Meyer, Customer Success Manager, Optimove

14:45 – 15:15Networking Square

Afternoon Coffee

15:15 – 15:45Heptagon Hall

Harnessing Experimentation: How Sisal set up its People, Process, and Solutions to Maximize Customer Experience

Customer Spotlight Everyone

Hear from Francesco Lietti, Sisal’s Online Innovation & Consumer Data Director, as he unveils their strategic approach towards maximizing customer experiences and lifetime value.
Join Francesco as he shares the sophisticated framework Sisal has designed to foster continuous experimentation and optimization across all touchpoints. Gain invaluable insights into the strategic alignment of resources, the cultivation of agile processes, and the integration of cutting-edge solutions all fundamental to Sisal’s customer-centric ethos. Finally, learn how these initiatives elevate customer experience

Francesco Lietti, Online Innovation & Consumer Data Director, Sisal


15:45 – 16:15Heptagon Hall

Closing Keynote – FanDuel: Journey to the Center of MarTech: Speed & Scale

Thought Leadership Everyone

Stan Bashmashnikov, Senior Director, Marketing Technology & Operations, FanDuel

16:15 – 16:30Heptagon Hall

Closing Words

Rony Vexelman, VP Marketing, Optimove

Revisit Connect

Check out the 2024 Optimove Connect playlist