Diverse, dynamic, and to the point
Connect with keynote speakers, customer spotlights, and Optimove experts, sharing their knowledge, expertise, and insights to help you develop strategies that maximize the impact of customer-led marketing.
Industry leaders share their perspectives on the future of customer-led marketing. Who are these sessions for? Everyone
Customers share real-world experiences and success stories of working with Optimove. Who are these sessions for? Everyone
Optimove experts show you how to get the very best out of the platform, with practical advice and insightful use cases. Who are these sessions for? Optimove users
Discover customer-led strategies and research based on 3,000+ monthly hours of experience. Who are these sessions for? Everyone
Join senior executives from companies like yours to compare notes, discuss challenges, and explore the future. Who are these sessions for? Senior Executives
Speaker
Rony Vexelman, VP Marketing, Optimove
Walled gardens. Cookie deprecation. Third-party data regulation. AI advancements. Customer expectations. All these have changed at breakneck speed leaving those who resist change behind.
But what are those who are leading the pack doing differently? How are they leveraging customer data and insights to overcome these challenges? And in what ways are they introducing AI to their marketing workflows to craft personalized customer experiences that maximize lifetime value?
Join Pini Yakuel, Optimove’s Founder and CEO, for his take on the current state of Customer-Led Marketing and what the future holds for the industry as a whole.
Speaker
Pini Yakuel, CEO & Founder, Optimove
Since its inception in 2012, Optimove has empowered marketers to start marketing programs from their customers rather than just a campaign or product. And, in the past 18 months this has accelerated. From acquiring a mobile marketing platform (now OptiMobile) and a digital experience platform (now Opti-X) to the rise of generative AI, Optimove has changed for the better. But we aren’t done yet.
Join Shai Frank, Optimove’s SVP of Product and General Manager for the Americas, for a riveting peek into both the immediate and mid-term future of Optimove’s product portfolio,
Speaker
Shai Frank, GM, SVP Product, Optimove
Speaker
Merv Huber, VP Digital Growth, Scientific Games
Become a master of email marketing performance using Optimail. There is so much more to know than just setting up your template and watching it run. We’ll begin by exploring all the factors both positive and negative that go into getting your emails in front of your subscribers.
Join this session to discover the best analysis techniques to make sure you’re watching the most important metrics for your email marketing campaigns sent using Optimail.
Key Takeaways
Speakers
Tomer Aronheim, Strategic Services Team Leader, Optimove
Ronit Newmark, Senior Email Project Manager, Optimove
Become an Optimove Certified Professional by taking the Certification Exam at Connect.
Receive instant feedback from Optimove experts and enjoy unlimited retakes.
Speakers
David Kandel, Training Development Manager, Optimove
Omer Lambez, Senior Customer Success and Enablement Specialist, Optimove
Mor Overferst, Senior Customer Success Manager, Optimove
Shani Lustig, Customer Success Manager, Optimove
Speaker
Yoed Negri, Global Director of eCommerce and Digital Transformation, SodaStream
Real-time marketing can take your marketing performance to the next level. And with Optimove, you have the ultimate setting to maximize its impact: the harmony of batch and real-time data. Together they provide you with a combination of the historical context of your customers and their real-time behavior.
Join this session to see how you can maximize your real-time marketing with Optimove. From understanding web and app behavior, to leveraging real-time data, and all the way to orchestrating personalized real-time triggered campaigns.
Key Takeaways
Speaker
Reut Rotem, Customer Success Team Leader, Optimove
Optimove’s 2023 Consumer Fatigue Survey found that 66% of consumers want fewer marketing messages, and 27% feel they are bombarded by marketing messages. In this reality, traditional non-personalized, batch-and-blast retention marketing just won’t cut it.
Keeping your customers coming back requires creating personalized customer experiences at scale.
Experiences that can only be created by marketing teams “starting with the customer,” thus unlocking the potential for customer hyper-segmentation and building connections with each customer on their own terms.
Join this riveting panel discussion to hear how leading brands are driving customer retention with personalized marketing strategies that start with the customer.
Moderator
Erik Holt, VP Channels, Optimove
Panelists
Lydiane Ardry, Senior CRM Manager, Betway Group
Claudia Finizio, CRM Manager, Lottomatica
Ana Freitas, Head of Marketing & eCommerce, Grupo Soma
Stanislaw Solon, Senior CRM & Loyalty Manager, Displate
How much did each marketing campaign contribute to your customers’ response? Knowing the answer to that question could be the difference between hitting your next goal or missing it completely. Finding that answer is the driving engine behind Optimove’s marketing attribution capabilities.
Join this session to discover how you can maximize Optimove’s marketing attribution suite. From leveraging a test and control methodology, to understanding campaign uplift, and all the way to learning about multi-touch attribution within the platform.
Key Takeaways
Speakers
Eldad Dill, Customer Success Team Leader, Optimove
Hilli Shalev, Customer Success Manager, Optimove
Often called the “Unsung Hero” of Optimove, the Customer Explorer has so much more to offer than what meets the eye. Mastering it is the key to creating a personalized marketing strategy that converts, retains, or reactivates your customers.
With the Customer Explorer you can go from identifying changes in customer behavior over time, to learning about customer trends, and all the way to understanding individual customers. Join this session to uncover how you can effortlessly construct custom segments to discover powerful customer insights that jumpstart impactful and personalized campaigns.
Key Takeaways
Speaker
Anastasia Shenkar, Customer Success Manager, Optimove
Attending this expert panel discussion will have you walking away with sophisticated strategies and insights to connect with customers.
Personalized customer communications are based on recognizing the different marketing messages and strategies that work best at different stages of the customer’s journey with a brand.
In fact, Optimove’s 2023 Holiday Shopping Survey found that customers expect brands to know where they are in the journey. The survey revealed that a significant 72% of consumers expect retailers to provide personalized recommendations.
In this session you will see first-hand the power and effectiveness of Customer Lifecycle Marketing.
Moderator
Moshe Demri, GM, SVP Revenue, Optimove
Panelists
Giulia Diomampo, Head of CRM & Loyalty, Space NK
Dimitrios Mpekos, CRM Director, Novibet
Mantas Ratomskis, Head of Product Marketing, Kilo Health
Aleksandar Vignjević, Head of Global Digital Natives EU, Infobip
Personalization efforts can often be siloed and hindered by disconnected platforms and processes operated by different teams. Customers however don’t recognize these internal barriers and expect seamless and consistent experiences whether initiated on-site/in-app or via marketing channels.
Join this session to see how Opti-X, Optimove’s Digital Experience Platform, creates personalized customer interactions by leveraging Optimove’s CDP to drive the customer experience across all touchpoints with relevant and timely content.
Key Takeaways
Speaker
Rob Davis, Director of Personalization Technology, Optimove
The marketing approach of most businesses is short-sighted—focusing too heavily on the point-of-purchase, and trying too hard to understand what everyone likes, rather than identifying and serving their best customers. But success doesn’t come from trying to appeal to everyone; in fact, 80% of revenue comes from cultivating 20% of the customer base. When it comes to driving profitable growth in the long-term, customer lifetime value can no longer be ignored.
In his debut book Converted, Neil Hoyne asks: what if you establish your business around long-term relationships with customers, using data to understand who the best customers are and what they want to buy, and then building around them? This accompanying talk shows you how to do just that, starting by shifting away from a transactional mindset to a relationship-based one. With a new mindset, you can begin to gather, interpret, and use data to grow the bottom line in a different way, says Hoyne.
Clear, non-technical, and filled with sharp insights gleaned from Hoyne’s decades of work in the field, this presentation is for anyone looking for a growth strategy that will propel their business forward with unambiguous results.
Speaker
Neil Hoyne, Chief Strategist, Google
Join us for drinks and nibbles by the pool overlooking the sea and listen to Noga Erez, who is set to take the stage as the sun sets over Tel Aviv.
Optimove’s research reveals that consumers’ spending budgets haven’t budged throughout the year, despite continued interest rate hikes and inflation, suggesting that challenging economic times persist.
In contrast to solely vying for customers’ share of wallet, forward-thinking brands are shifting their focus towards securing customers’ “share of life” by becoming indispensable in their everyday experiences.
Join this panel of top executives to hear how industry leading brands in the world are maximizing their marketing strategies to thrive even when consumers’ wallets tighten.
Moderator
Varda Tirosh, Chief Customer Officer, Optimove
Panelists
Alon Lurie, Deputy CEO, Terminal X
Paul Sephton, Head of Brand Communications, Jabra
Kyriacos Wrigley, Head of CRM Engagement, Entain
Masha Zisman, International Online Director, Sisal
In this panel, you’ll hear cutting edge technologies and approaches to marketing and CX personalization being used by top marketers.
Optimove’s 2023 survey of 221 senior B2C marketing executives found that 63% of them planned to increase their investment in scaling personalization throughout the year. But what exactly does scaling personalization mean? And how do you make investments pay off?
Simple merge tags in marketing messages are no longer enough. You will see firsthand how leading brands in personalization have gone from a personalization that “tell” their customers that they know them, to a personalization focused on helping customers complete their next step.
Join this session to be inspired on ways to bring your personalization strategy to the cutting edge.
Moderator
David Hardy, VP Business Services, Optimove
Panelists
Jarrod Febbraio, Director of Commercial, EasyGo
Maria Grigorova, Head of CRM & Personalisation, Rank
Kevin van Duijn, Senior CRM Manager, Air up
José Pedro Miranda, eCRM Lead Fontem
AI optimization tools are more prevalent than ever before. Lucky for you, Optimove was built with AI capabilities at the center of it, making it possible to optimize your marketing strategies and campaigns like no other.
Join this session for a deep dive into the powerful AI capabilities within Optimove. From understanding when and how to use them, to learning their strengths, and all the way to knowing how they can maximize your marketing impact.
Key Takeaways
Speakers
Liat Czerwonagora, Customer Success Team Leader, Optimove
Lior Zoldan, Customer Success Manager, Optimove
In the dynamic world of marketing, combining real-time and prescheduled campaigns is essential to deliver personalized and impactful experiences to customers. Whether looking to maximize conversions during an onboarding process, boosting customer retention, or reactivating churned customers, this “1-2 punch” exponentially increases your chances of success.
Join this session to discover strategic insights into the benefits of combining these campaigns in a unified marketing strategy. From foundational principles such as the benefits of each campaign all the way through to real-life examples of marketing plans that have successfully combined them to impact business outcomes and customer lifetime value.
Key Takeaways
Speakers
Lyrie Harel, Strategic Services Team Leader, Optimove
Tal Lambez, Marketing Data Analyst, Optimove
Customer acquisition is becoming increasingly difficult and expensive with traditional strategies such as relying on third-party platforms and data are no longer an option. New and improved acquisition strategies rely on first-party data to acquire better customers. Those that will stay longer, have higher lifetime value, and lead to a flywheel of supercharged customer acquisition.
Join this session to discover how Optimove can help acquisition teams acquire better customers. From helping you to better understand the value of customers acquired by different channels and campaigns, to identifying high-value customers for acquisition, and all the way to creating online experiences that optimize conversion.
Key Takeaways
Speaker
Jonathan Riftin, Director of Customer Success, Optimove
Become an Optimove Certified Professional by taking the Certification Exam at Connect.
Receive instant feedback from Optimove experts and enjoy unlimited retakes.
Speakers
David Kandel, Training Development Manager, Optimove
Omer Lambez, Senior Customer Success and Enablement Specialist, Optimove
Mor Overferst, Senior Customer Success Manager, Optimove
Shani Lustig, Customer Success Manager, Optimove
In today’s competitive business landscape, retaining customers is essential for sustained growth. However, most businesses struggle to overcome the ‘one-timer cliff’ phenomenon, where a customer makes a purchase once and is never seen again.
Join this session to delve into actionable strategies and creative approaches used by industry leaders to turn their one-time customers into loyal buyers. This session will cover turning customer insights into customer-led marketing initiatives, incorporating customer feedback into marketing plans, and building loyalty programs that foster lasting relationships.
Key Takeaways
Speakers
Maya Nahum, Senior CRM Associate, Optimove
Aline Bidani, Marketing Data Analyst, Optimove
When used correctly mobile marketing can be the most effective tool to engage your customers. However, to maximize its impact, you need to have the right tools and a unified strategy.
Join this session to see how you can create powerful mobile marketing strategies with OptiMobile, Optimove’s Mobile Marketing Suite. From making the most out of Mobile Push Notifications, to combining mobile channels into a cohesive strategy, and all the way to using it to re-engage inactive audiences.
Key Takeaways
Speaker
Mark Petrie, Director R&D, Optimove
Multichannel marketing is key to providing personalized experiences to customers. However, for them to be impactful, multichannel strategies must be more than just using the same message across every channel.
Join this session to gain insights into mastering effective multichannel communication strategies. From understanding channel preferences, to leveraging data-driven insights to inform successful strategies, and all the way to implementing machine learning models for channel optimization.
Key Takeaways
Speakers
Jonathan Inbar, Director of Strategic Services, Optimove
Roni Sfadya, Marketing Research Analyst, Optimove
Bonus and promotion abuse represent significant challenges across industries. Such abuse not only causes financial losses for companies but also deteriorates the overall customer experience. Solving it requires a combination of data-driven solutions and proactive planning.
Join this session to learn how Optimove has helped companies overcome this major problem. The session will cover the sophisticated models that detect abusers and real-life case studies from strategies utilized to mitigate the issue.
Key takeaways
Speakers
Yotam Ben Nathan, Director of Strategic Services, Optimove
David Beinish, Marketing Data Analyst, Optimove
Speaker
Tom Burrell, SVP Retention Marketing, DAZN
Optimove’s Heptagon Awards celebrate the very best in customer-led marketing. The award recognizes the most innovative and inspiring CRM campaigns, teams, and individuals. And this year, make sure you look sharp, as this is our first-ever live Heptagon Awards Ceremony.
Speaker
Rony Vexelman, VP Marketing, Optimove
Looking forward to seeing you in Tel-Aviv