Optimove’s 2023 Consumer Fatigue Survey found that 66% of consumers want fewer marketing messages, and 27% feel they are bombarded by marketing messages. In this reality, traditional non-personalized, batch-and-blast retention marketing just won’t cut it.
Keeping your customers coming back requires creating personalized customer experiences at scale.
Experiences that can only be created by marketing teams “starting with the customer,” thus unlocking the potential for customer hyper-segmentation and building connections with each customer on their own terms.
Join this riveting panel discussion to hear how leading brands are driving customer retention with personalized marketing strategies that start with the customer.
Erik Holt, VP Channels, Optimove
Lydiane Ardry, Senior CRM Manager, Betway Group
Claudia Finizio, CRM Manager, Lottomatica
Ana Freitas, Head of Marketing & eCommerce, Grupo Soma
Stanislaw Solon, Senior CRM & Loyalty Manager, Displate