Heptagon Awards
Recognizing CRM Marketing Excellence

Optimove’s Heptagon Awards celebrate the very best in customer-led marketing. The award recognizes the most innovative and inspiring CRM campaigns, teams, and individuals.

And this year, make sure you look sharp, as this is our first-ever live Heptagon Awards Ceremony which will be hosted during Optimove Connect!

After evaluating all the nominations, we proudly present you with the extraordinary 2023 nominees.

See them Below!

 

Campaign Awards

The message. That’s how we marketers connect with our customers. We all dream of that perfect campaign. We constantly strive to create messages that connect with our customers on a deeper level. The Campaign Awards category honors those extraordinary campaigns which start with the customer to gain loyalty for life.

  • Multichannel Campaign of the Year

    The Multichannel Campaign of the Year award honors the best multichannel campaign produced this year, in terms of number of channels, impact and sophisticated execution.
    Jumpman Gaming – WINNER
    The nominees are:
    Jumpman Gaming
    Entain – UK Sports
    Funstage

  • Campaign of Highest Impact

    The Campaign of Highest Impact award honors the single or multi-step campaigns that yielded the highest uplift.
  • Best Use of AI for Marketing Orchestration

    The Best Use of AI for Marketing Orchestration award recognizes the most innovative and impactful ways of harnessing Optimove’s AI capabilities as part of CRM strategy.
  • New
    Best Email Campaign

    The Best Email Campaign award honors the best single or multi-step email campaign produced this year in terms of impact and sophistication.
    This is a new category added this year.
    Gaming1 – WINNER
    The nominees are:
    Gaming1
    Gamesys – RDGE
    Ichiban – Casino Friday
  • New
    Best Mobile Campaign

    The Best Mobile Campaign award honors the best single or multi-step mobile and SMS campaign produced this year in terms of impact and sophistication. 
    This is a new category added this year.
    Racing and Wagering Western Australia – WINNER
    The nominees are:
    Racing and Wagering Western Australia
    Kasamba Inc
    Scientific Games
  • New
    Best Digital Experience

    The Best Digital Experience award honors the best Digital Experience tactic produced this year in terms of impact and sophistication by using Opti-X.
    This is a new category added this year.
    Rank Group – WINNER
    The nominees are:
    Rank Group
    Comeon brands
    Pulsz.com

Team Awards

We all know it takes a village to raise just one campaign, let alone tens, hundreds, or thousands! CRM marketers excel when individuals and teams are perfectly aligned and the marketing ecosystem works as a well-oiled machine. The Team Awards category reminds us that as a team, we are greater than the sum of our parts.

  • CRM Team of the Year

    The CRM Team of the Year award recognizes the team that had the greatest impact on its company’s goals, be those across customer lifecycle KPIs such as conversion, retention, and reactivation, or by creating impactful campaigns that drove incremental revenues.
    SodaStream – WINNER
    The nominees are:
    SodaStream
    Grove Collaborative
    Kaizen Gaming

  • Martech Ecosystem of the Year

    The Martech Ecosystem of the Year recognizes the best use of Optimove as part of a greater marketing tech stack. 
    Entain – WINNER
    The nominees are:
    Entain
    SodaStream
    Staples

Individual Awards

We all have our time to shine. Sometimes, as team players, we are able not only to play our part but to step up and inspire others to create that genuine connection that starts with the customer. It is precisely these individuals, in those key moments, who make the difference between great and brilliant. The Individual Awards category recognizes the brilliance among us.

  • CRM Executive of the Year

    The CRM Executive of the Year recognizes the marketing executive who inspired their team, drove significant value for their company, and brought exceptional leadership skills to the table.
    Laura L DePaoli (Staples) – WINNER
    The nominees are:
    Laura L DePaoli (Staples)
    Francesco Orifici (SKS 365 Malta)
    Yoed Negri (SodaStream)
  • New
    CRM Marketer of the Year

    The CRM Marketer of the Year award recognizes marketing professionals who drive positive impact for their organizations and are posed for future success.
    This is a new category added this year.
    Jakob Flygare (Musti Group) – WINNER
    The nominees are:
    Jakob Flygare (Musti Group)
    Jarrod Febbraio (EasyGo)
    Natalia Mrugalska (Energy Casino)
  • CRM Rising Star

    The CRM Rising Star recognizes young marketing professionals who are driving positive impact for their organizations and are posed for future success.
    Dara Vekasy (Scientific Games) – WINNER
    The nominees are:
    Dara Vekasy (Scientific Games)
    Griffin Hawkinson (AM Retail Group)
    Hannah Templeman (Space NK)

Thanks for submitting your nomination and congratulations to the winners!