Agenda

Speaker
Rony Vexelman, VP Marketing, Optimove

Walled gardens. Cookie deprecation. Third-party data regulation. AI advancements. Customer expectations. All these have changed at breakneck speed leaving those who resist change behind.

But what are those who are leading the pack doing differently? How are they leveraging customer data and insights to overcome these challenges? And in what ways are they introducing AI to their marketing workflows to craft personalized customer experiences that maximize lifetime value?

Join Pini Yakuel, Optimove’s Founder and CEO, for his take on the current state of Customer-Led Marketing and what the future holds for the industry as a whole.

Speaker
Pini Yakuel, CEO & Founder, Optimove

Since its inception in 2012, Optimove has empowered marketers to start marketing programs from their customers rather than just a campaign or product. And, in the past 18 months this has accelerated. From acquiring a mobile marketing platform (now OptiMobile) and a digital experience platform (now Opti-X) to the rise of generative AI, Optimove has changed for the better. But we aren’t done yet.

Join Shai Frank, Optimove’s SVP of Product and General Manager for the Americas, for a riveting peek into both the immediate and mid-term future of Optimove’s product portfolio,

Speaker
Shai Frank, GM, SVP Product, Optimove

Speaker
Andrew Stuart, Senior CRM Manager, DAZN Group

Often called the “Unsung Hero” of Optimove, the Customer Explorer has so much more to offer than what meets the eye. Mastering it is the key to creating a personalized marketing strategy that converts, retains, or reactivates your customers.

With the Customer Explorer you can go from identifying changes in customer behavior over time, to learning about customer trends, and all the way to understanding individual customers. Join this session to uncover how you can effortlessly construct custom segments to discover powerful customer insights that jumpstart impactful and personalized campaigns.

Key Takeaways

• Know how to maximize the Customer Explorer’s flexibility to discover powerful customer insights.
• Learn how to perform deep analyses of your customer base directly within Optimove.
• Discover how to better understand your customers and validate hypotheses about them.

Speakers
Anastasia Shenkar, Customer Success Manager, Optimove
Claire Kendall, Customer Success Manager, Optimove

Multichannel marketing is key to providing personalized experiences to customers. However, for them to be impactful, multichannel strategies must be more than just using the same message across every channel.

Join this session to gain insights into mastering effective multichannel communication strategies. From understanding channel preferences, to leveraging data-driven insights to inform successful strategies, and all the way to implementing machine learning models for channel optimization.

Key Takeaways

• Learn from real-world marketing examples of successful multichannel marketing programs.
• Know how to use customer data to determine the ideal channel mix for your marketing strategy.
• Discover the power of machine learning models for multichannel campaign optimization.

Speakers
Tomer Aronheim, Strategic Services Team Leader, Optimove
Lyrie Harel, Strategic Services Team Leader, Optimove

Personalization efforts can often be siloed and hindered by disconnected platforms and processes operated by different teams. Customers however don’t recognize these internal barriers and expect seamless and consistent experiences whether initiated on-site/in-app or via marketing channels.

Join this session to see how Opti-X, Optimove’s Digital Experience Platform, creates personalized customer interactions by leveraging Optimove’s CDP to drive the customer experience across all touchpoints with relevant and timely content.

Key Takeaways

• Know how Opti-X leverages all of your customer data to best understand your customers and their interests.
• Learn how content personalization can be leveraged across any channel.
• Discover best practices for seamless cross-functional usage of Opti-X’s personalization tools.

Speakers
Rob Davis, Director of Personalization Technology, Optimove
Matthew Gilbery, Director of Personalization Offering, Optimove

Executive Roundtable Topics

1. Leveraging AI for Personalization in CRM Marketing
2. Measuring ROI and Success Metrics in CRM Marketing
3. Optimizing Player Journeys for Uplift and Retention
4. Effective Segmentation and Personalization Across Channels
5. AI Integration Across Organizations and Emerging Technologies
6. Real-Time Marketing Strategies and Multi-Channel Campaigns

Optimove’s 2023 Consumer Fatigue Survey found that 66% of consumers want fewer marketing messages, and 27% feel they are bombarded by marketing messages. In this reality, traditional non-personalized, batch-and-blast retention marketing just won’t cut it.

Keeping your customers coming back requires creating personalized customer experiences at scale.

Experiences that can only be created by marketing teams “starting with the customer,” thus unlocking the potential for customer hyper-segmentation and building connections with each customer on their own terms.

Join this riveting panel discussion to hear how leading brands are driving customer retention with personalized marketing strategies that start with the customer.

Moderator
Erik Holt, VP Channels, Optimove

Panelists
Marcel Martins, Head of Digital, Grupo Soma
Lydiane Ardry, Senior CRM Manager, Betway Group
Stanislaw Solon, Senior CRM & Loyalty Manager, Betfan

Discover firsthand how Kaizen harnesses the power of Optimove to craft personalized experiences, cultivate lasting customer relationships, and chart a course towards sustained success in the dynamic landscape of online gaming.
Join Kaizen Gaming’s Head of Customer Lifecycle Management, Konstantinos Chelakis, as he unveils the company’s transformative journey in leveraging Optimove to drive unprecedented growth through customer engagement. Konstantinos will share Kaizen Gaming’s CRM marketing evolution, exploring how Optimove empowers targeted engagement strategies during major events and ongoing campaigns. Gain exclusive insights into Kaizen’s future roadmap for Optimove, illuminating how this partnership will fuel their expansion plans and elevate their competitive edge.

Speaker
Konstantinos Chelakis, Head of Customer Lifecycle Management, Kaizen Gaming

How much did each marketing campaign contribute to your customers’ response? Knowing the answer to that question could be the difference between hitting your next goal or missing it completely. Finding that answer is the driving engine behind Optimove’s marketing attribution capabilities.

Join this session to discover how you can maximize Optimove’s marketing attribution suite. From leveraging a test and control methodology, to understanding campaign uplift, and all the way to learning about multi-touch attribution within the platform.

Key Takeaways

• Know how to understand the uplift of your campaigns and what it says about a campaign’s impact on your customers’ behavior.
• Learn best practices to analyze campaigns within Optimove.
• Discover the newly released Streams multi-touch attribution report and how it helps you understand the value of each campaign along your customers’ journey.

Speakers
Shani Sheleg, Customer Success Team Leader, Optimove
Alice Andreo, Customer Success Manager, Optimove

Attending this expert panel discussion will have you walking away with sophisticated strategies and insights to connect with customers.

Personalized customer communications are based on recognizing the different marketing messages and strategies that work best at different stages of the customer’s journey with a brand.

In fact, Optimove’s 2023 Holiday Shopping Survey found that customers expect brands to know where they are in the journey. The survey revealed that a significant 72% of consumers expect retailers to provide personalized recommendations.

In this session you will see first-hand the power and effectiveness of Customer Lifecycle Marketing.

Moderator
Varda Tirosh, Chief Customer Officer, Optimove

Panelists
Giulia Diomampo, Head of CRM & Loyalty, Space NK
Dimitrios Mpekos, CRM Director, Novibet
Aleksandar Vignjević, Head of Global Digital Natives EU, Infobip

The marketing approach of most businesses is short-sighted—focusing too heavily on the point-of-purchase, and trying too hard to understand what everyone likes, rather than identifying and serving their best customers. But success doesn’t come from trying to appeal to everyone; in fact, 80% of revenue comes from cultivating 20% of the customer base. When it comes to driving profitable growth in the long-term, customer lifetime value can no longer be ignored.

In his debut book Converted, Neil Hoyne asks: what if you establish your business around long-term relationships with customers, using data to understand who the best customers are and what they want to buy, and then building around them? This accompanying talk shows you how to do just that, starting by shifting away from a transactional mindset to a relationship-based one. With a new mindset, you can begin to gather, interpret, and use data to grow the bottom line in a different way, says Hoyne.

Clear, non-technical, and filled with sharp insights gleaned from Hoyne’s decades of work in the field, this presentation is for anyone looking for a growth strategy that will propel their business forward with unambiguous results.

Speaker
Neil Hoyne, Chief Strategist, Google

Speaker
Rony Vexelman, VP Marketing, Optimove

Join us following an eventful first day at the conference at One Hundred Shoreditch Rooftop, where the evening breeze sets the perfect tone for meaningful connections. Unwind, sip on expertly crafted cocktails and enjoy fantastic company against the backdrop of breathtaking panoramic views of East London. A fantastic opportunity to connect, relax and revel in the city’s skyline. Transportation provided from the conference venue.