Recognizing CRM Marketing Excellence

Optimove’s Heptagon Awards honor the very best in Customer-Led Marketing, recognizing innovative and inspiring CRM campaigns, teams, and individuals.

This year, bring your A-game as we host the first-ever live Heptagon Awards Ceremony at Optimove Connect, happening March 19-20, 2025, in London.

Ready to showcase your team’s achievements? Submit your nomination here to join the extraordinary 2025 nominees!

Check out the award categories and nominee descriptions below to learn more about the outstanding work will celebrate.

Campaign Awards

The message. That’s how we marketers connect with our customers. We all dream of that perfect campaign. We constantly strive to create messages that connect with our customers on a deeper level. The Campaign Awards category honors those extraordinary campaigns which start with the customer to gain loyalty for life.

  • Multichannel Campaign of the Year

    The Multichannel Campaign of the Year award celebrates the most impactful and well-executed campaign across multiple marketing channels. It recognizes the breadth of channels used, execution and overall impact.

  • Campaign of Highest Impact

    The Campaign of Highest Impact award recognizes the campaign—single or multi-step—that delivered the most significant uplift. It highlights the power of strategic execution in achieving exceptional results.

  • Best Use of AI for Marketing Orchestration

    The Best Use of AI for Marketing Orchestration award highlights the most innovative and impactful ways of leveraging Optimove’s AI in CRM strategies. It celebrates exceptional integration of AI to drive marketing success.

  • Best Email Campaign

    The Best Email Campaign award celebrates the top single or multi-step email campaign of the year, recognized for its impact and sophistication.

  • New
    Best SMS Campaign

    NEW category: This award honors the most effective SMS or text-based campaign of the year, showcasing innovation in engagement, conversion, and personalized communication. It recognizes the exceptional use of text messaging to deliver impactful results.

Team Awards

We all know it takes a village to raise just one campaign, let alone tens, hundreds, or thousands! CRM marketers excel when individuals and teams are perfectly aligned and the marketing ecosystem works as a well-oiled machine. The Team Awards category reminds us that as a team, we are greater than the sum of our parts.

  • CRM Team of the Year

    The CRM Team of the Year Award celebrates the most effective and collaborative team driving impactful CRM marketing strategies. The team must also show how it has created better marketing efficiencies in their organization, breaking down silos. This recognition highlights teams that have shown outstanding innovation, execution, and results.

  • Martech Ecosystem of the Year

    The Martech Ecosystem of the Year award highlights the most effective use of Optimove within a larger marketing tech stack. It recognizes seamless integration and overall impact on marketing performance.

Individual Awards

We all have our time to shine. Sometimes, as team players, we are able not only to play our part but to step up and inspire others to create that genuine connection that starts with the customer. It is precisely these individuals, in those key moments, who make the difference between great and brilliant. The Individual Awards category recognizes the brilliance among us.

  • New
    Positionless Marketer of the Year

    NEW category: This award celebrates marketers who have made significant progress in reaching their multipotentiality and excelled across various roles, leveraging AI and technology to drive success without being confined to a traditional position. The winner will have demonstrated versatility and mastery in orchestrating CRM marketing across multiple tools and channels.

  • CRM Executive of the Year

    The CRM Executive of the Year award recognizes marketing leaders who demonstrated exceptional leadership, inspired their team, and drove significant business growth through strategic CRM marketing initiatives.

  • CRM Rising Star

    The CRM Rising Star Award honors young marketing professionals making a significant impact within their organizations. These future leaders are driving innovation and delivering measurable success in CRM, showcasing their potential for continued growth and excellence.