Optimove’s Heptagon Awards honor the very best in Customer-Led Marketing, recognizing innovative and inspiring CRM campaigns, teams, and individuals.
Nominations for the 2025 awards are now closed. The winners were announced in the first-ever live Heptagon Awards Ceremony at Optimove Connect, happening March 19-20, 2025, in London.
Check out the award categories, nominees, and winners below!
The message. That’s how we marketers connect with our customers. We all dream of that perfect campaign. We constantly strive to create messages that connect with our customers on a deeper level. The Campaign Awards category honors those extraordinary campaigns which start with the customer to gain loyalty for life.
The Best Multichannel Campaign award celebrates the most impactful and well-executed campaign across multiple marketing channels. It recognizes the breadth of channels used, execution and overall impact.
The nominees are:
Funstage (Gametwist) – winner
Entain – BetMGM
Betsson France
The Best High-Impact Campaign award recognizes the campaign—single or multi-step—that delivered the most significant uplift. It highlights the power of strategic execution in achieving exceptional results.
The nominees are:
Lottomatica – winner
Tesco Bank
Pala Interactive
The Best Use of AI for Marketing Orchestration award highlights the most innovative and impactful ways of leveraging Optimove’s AI in CRM strategies. It celebrates exceptional integration of AI to drive marketing success.
The nominees are:
Atlantic City – winner
Scientific Games
Funstage (Slotpark)
The Best Email Campaign award celebrates the top single or multi-step email campaign of the year, recognized for its impact and sophistication.
The nominees are:
Blain’s Farm & Fleet – winner
Staples
Sisal
We all know it takes a village to raise just one campaign, let alone tens, hundreds, or thousands! CRM marketers excel when individuals and teams are perfectly aligned and the marketing ecosystem works as a well-oiled machine. The Team Awards category reminds us that as a team, we are greater than the sum of our parts.
The Best CRM Team award celebrates the most effective and collaborative team driving impactful CRM marketing strategies. The team must also show how it has created better marketing efficiencies in their organization, breaking down silos. This recognition highlights teams that have shown outstanding innovation, execution, and results.
The nominees are:
Sephora – winner
Stake
Doradobet
The Best Martech Ecosystem award highlights the most effective use of Optimove within a larger marketing tech stack. It recognizes seamless integration and overall impact on marketing performance.
The nominees are:
DAZN – winner
FDJ United
MyHeritage
We all have our time to shine. Sometimes, as team players, we are able not only to play our part but to step up and inspire others to create that genuine connection that starts with the customer. It is precisely these individuals, in those key moments, who make the difference between great and brilliant. The Individual Awards category recognizes the brilliance among us.
NEW category: This award celebrates marketers who have made significant progress in reaching their multipotentiality and excelled across various roles, leveraging AI and technology to drive success without being confined to a traditional position. The winner will have demonstrated versatility and mastery in orchestrating CRM marketing across multiple tools and channels.
The nominees are:
Maciej Muras, Business Owner Loyalty, Community & Head of CRM, Entain – STS S.A. – winner
Valentina Ferrdandu, Campaign & Engagement Manager, Lottomatica
Julija Kurilaite, Head of CRM, Energy Casino
The Best CRM Executive award recognizes marketing leaders who demonstrated exceptional leadership, inspired their team, and drove significant business growth through strategic CRM marketing initiatives.
The nominees are:
Claus Hansen, Senior Director, CRM, Entain – BetMGM – winner
Jarrod Febbraio, Director of Operations, Stake
Patrick Duffy, Chief Customer Experience Officer, Bet365
The CRM Rising Star award honors young marketing professionals making a significant impact within their organizations. These future leaders are driving innovation and delivering measurable success in CRM, showcasing their potential for continued growth and excellence.
The nominees are:
Elisabeth Johansson, CRM Project Manager, Musti Group – winner
Pedro Chavez, CRM Manager, LaTinka
Caroline Mencarini, CRM Manager, NSX